Visit Florida Undergoes Major Budget Cuts, Sets All-Time Record

Jordan Kirkland - May 15th, 2019

On Wednesday, the board of Florida’s tourism-marketing arm approved a 30 percent payroll cut, which includes cuts to staff and more of an emphasis on digital media instead of television.

The Visit Florida Board of Directors agreed to trim payroll by almost $4 million, and cut back on marketing by nearly $18 million. The news comes on the heels of some Florida lawmakers seeking to eliminate the public-private agency during this year’s legislative session.  

Visit Florida, however, survived the 60-day session, but took a 34 percent funding cut.

Now the agency is facing a "prove it" year with less money at their disposal, which could lead to the doors shutting in 2020.


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